Senior Manager/Director, Digital Content

Responsibilities

• Translate the firm's overarching Owned Strategy into platform-specific recommendations, editorial plans and executional priorities across Brookfield's corporate social channels and web presence.
• Help evolve the firm's digital presence through compelling storytelling, innovative formats, differentiated creative and a strong understanding of audience behavior.
• Lead day-to-day editorial planning, content development, publishing and optimization across corporate channels, as well as Brookfield's executive social media program, partnering to support a global network of 40+ senior leaders.
• Ensure content is aligned with business priorities and messaging, brand standards and channel objectives.
• Proactively recommend new ideas, emerging trends, platform capabilities and approaches that can strengthen Brookfield's social presence.
• Use analytics, audience insights and competitive intelligence to identify opportunities to refine content, channel tactics and executive engagement.
• Maintain strong editorial calendars, publishing processes, content governance and approval workflows.
• Help prioritize content opportunities based on audience relevance, brand impact and strategic value.
• Identify ways to improve the efficiency and scalability of a high-volume executive and corporate social program.
• Partner with brand, digital marketing, creative, paid media and channel teams to support integrated marketing initiatives.

Requirements

• 6–9+ years of experience in social media strategy, digital content, corporate communications or integrated marketing, ideally including experience at a creative, digital or communications agency.
• Exceptional writing, editing and storytelling capabilities, with the ability to translate complex topics into accessible and differentiated content.
• Demonstrated experience developing and executing social media strategies for sophisticated corporate brands and/or senior executives.
• Deep expertise in LinkedIn, executive social media and broader corporate social media best practices.
• Comfortable owning projects and execution independently while working within a broader strategic vision.
• Ability to move fluidly between strategic recommendations, creative concepting and hands-on content production.
• Highly organized and capable of managing multiple stakeholders, content streams and competing priorities.
• Strong understanding of content performance, platform analytics and audience engagement.
• Experience collaborating across creative, paid media, corporate communications and marketing teams.
• Experience in financial services, investment management, B2B or another highly-regulated industry preferred.

Preferred

• Experience in financial services, investment management, B2B or another highly-regulated industry preferred.