Senior Manager, Upstream Marketing, Enabling Tech

Palm Beach Gardens, FL (Hybrid)

$122K/yr – $213K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own product strategy and go-to-market across regulated medical devices, guiding cross‑functional launches, external stakeholder engagement, and post‑launch optimization.

  • Define vision and GTM strategy
  • Lead cross-functional launch readiness
  • Measure post-launch adoption

Job Description

Responsibilities

  • Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
  • Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
  • Translate clinical workflows, hospital IT/cybersecurity needs, and regulatory constraints into clear messaging, purchasing guides, and training materials.
  • Define customer requirements and messaging for connectivity, interoperability, and device provisioning; support hospital network approval processes.
  • Create evidence and outcomes positioning: define evidence needs, support clinical and real‑world data initiatives, and align messaging with regulatory claims.
  • Lead cross‑functional launch readiness with Regulatory, R&D, IT/Cybersecurity, Clinical, Manufacturing, and Commercial teams.
  • Drive external stakeholder engagement (KOLs, CIOs/CMIOs, procurement, partners) to validate direction and accelerate adoption.
  • Own competitive intelligence and ecosystem mapping to inform product and market priorities.
  • Measure and optimize post‑launch adoption using field feedback, usage metrics, and clinical outcomes.

Requirements

  • Bachelor's degree in Engineering, Life Sciences, Marketing or Computer Science a related field
  • 10+ years in marketing, product strategy, or commercial roles supporting regulated medical devices or connected hardware platforms. Or 5+ years with advanced degree such as MBA or PhD.
  • Experience in the medical device or medical technology industry
  • Strong commercial skills: market sizing, pricing, financial modeling, and business storytelling.
  • Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
  • Strong analytical skills with experience in data-driven decision making and financial analysis
  • Proven ability to develop and execute go-to-market strategies
  • Lead cross‑functional launch readiness with Regulatory, R&D, IT/Cybersecurity, Clinical, Manufacturing, and Commercial teams.
  • Drive external stakeholder engagement (KOLs, CIOs/CMIOs, procurement, partners) to validate direction and accelerate adoption.
  • Own competitive intelligence and ecosystem mapping to inform product and market priorities.

Preferred

  • MBA or advanced degree strongly preferred
  • Experience in capital equipment, OR Integration equipment, integration services, or other adjacent applicable segment
  • Experience with platform OS decisions, OTA update strategies, and device lifecycle management.
  • Familiarity with medical device regulatory frameworks, connectivity standards, hospital IT workflows, and cybersecurity documentation.
  • Background spanning R&D, Marketing, and/or Sales within medical devices
  • Demonstrated abilities: Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Problem Solving, Product Development Lifecycle, Program Management, Strategic Thinking

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
  • For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Salaries

Posted range

$122K/yr – $213K/yr

Taken straight from the job posting.

See all Johnson & Johnson Innovative Medicine salaries

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.6 years
Marketing Roles Posted (Last 30 Days)
10

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2.2M
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$312.6K
Traffic Source Mix
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36.1%
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46.5%
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15%
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Paid
0.9%

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Current headcount: ~37.3K

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Senior Manager, Upstream Marketing, Enabling Tech

Johnson & Johnson Innovative Medicine · Palm Beach Gardens, FL · Hybrid