Responsibilities

• Own the platform's core positioning and value proposition — the messaging and go-to-market narrative that define what it is, who it's for, and why it matters — so customers and partners understand it clearly and consistently.
• Own competitive differentiation: track a fast-moving landscape, articulate where we lead and where we are heading, and evolve the story as the market and our capabilities change.
• Aggregate and synthesize signals — competitive intelligence, customer and creator needs, industry and model trends — into a coherent marketing strategy and point of view that others build on.
• Build the definitive narrative and asset portfolio, versioned for distinct audiences (executive, artist and creative, technical and model-focused) and kept current with our latest capabilities, so the organization is always ready to represent the platform at its best.
• Drive awareness and demand across internal Amazon (Prime Video, Amazon MGM Studios, AWS, AGI, etc.), converting broad interest into a durable pipeline of engagement rather than one-off scrambles.
• Represent the platform credibly in high-stakes rooms — and equip senior leaders with the framing, competitive answers, and visual aids they need to carry the story themselves.
• Partner with Business Development and go-to-market teams to shape how the platform is positioned for the customer segments it serves over time.
• Create the mechanisms that let product marketing scale as the function grows, force-multiplying your impact through creative partners and the broader team rather than producing everything yourself.
• Collaborate closely with your cross-functional counterparts, including Product Management, UX Design, Engineering, Applied Science, and Creative teams to understand and inform the direction of our product suite.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

Preferred

• Experience with customer segmentation, profiling, and targeting
• Hands-on fluency creating content with generative-AI tools
• Experience and credibility in the AI content-creation or media-production industry

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave