Responsibilities

• Partnering with business and sales leaders to define marketing strategies that support growth and revenue goals
• Identifying and prioritizing target customer segments and ideal customer profiles (ICPs) using data and market insights
• Developing clear, differentiated product positioning and messaging across the portfolio
• Defining go-to-market strategy for new product launches, including target audience, value proposition, and success metrics
• Leading marketing reviews with key stakeholders and presenting insights, strategies, and recommendations
• Acting as a strategic connector across Product, Sales, and Marketing to drive alignment and focus
• Translating product features into customer-facing benefits and coordinating multi-channel campaign execution
• Supporting the sales team with collateral, battle cards, and materials to help convert leads into sales

Requirements

• Bachelor's degree required; MBA a plus
• 5–10+ years of experience in product marketing, marketing strategy, or go-to-market roles
• Background in fintech, payments, consulting, or B2B SaaS strongly preferred
• Experience working closely with Sales and business leaders
• Proven ability to develop positioning, segmentation, and go-to-market strategies
• Strong communication skills with the ability to simplify complex concepts
• Analytical mindset with a strategic approach to problem solving
• Detail-oriented and highly organized
• Comfortable managing multiple priorities in a fast-paced environment
• Strong collaborator who builds relationships across teams

Benefits

• Medical, Dental & Vision benefits available the 1st month after hire
• Automatic enrollment into our 401k plan (subject to eligibility requirements)
• Virtual fitness classes offered company-wide
• Robust PTO offerings including major holidays, vacation, sick, personal, & volunteer time
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
• Philanthropic support with both local and national organizations
• Fun culture with company-wide contests and prizes