Senior Manager, Startup Marketing

Responsibilities

• Own Go-to-Market Planning: Operate as a true full-stack marketer and own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.
• Build Awareness & Community: Build our presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders by designing and executing exclusive experiences that enable high-impact face-to-face interactions (Founder Dinner Series, VC community events, tactical workshops at VC partner firms, etc).
• Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).
• Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high-profile founders to amplify the Airwallex story and drive organic network effects.
• Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high-velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.
• Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

Requirements

• 10+ Years of Growth or Startup Marketing Experience: A proven track record of full-stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.
• Full-Stack Execution Capability: Strong hands-on experience spanning both physical community building (events, dinners, etc.) and digital growth mechanics (integrated campaigns, email nurtures, etc.).
• An Autonomous Operator: An entrepreneurial, high-initiative mindset with a bias for action; comfortable operating in a fast-paced environment with ambiguity, and possessing the grit to build new programs from scratch.
• Ruthless Conversion Focus: A mindset laser-focused on hard commercial metrics. You have a history of owning the full funnel, with direct accountability for KPIs like program enrollments, measurable pipeline, and revenue metrics.
• Flawless Relationship Management: Exceptional interpersonal and communication skills, with the executive presence required to confidently engage with top-tier VC partners, startup founders, and industry influencers.

Preferred

• Fintech or Developer Ecosystem Background: Prior experience driving startup acquisition or developer relations specifically within fintech, payments, or high-growth B2B SaaS.
• Existing VC/Founder Network: An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Growth Tech Stack Mastery: Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, and analytics tools) to independently launch, track, and optimize campaigns.