Responsibilities

• Strategy and Execution: Apply knowledge and concepts of social media to develop and manage project plans and daily activities under deadline.
• Strategy and Execution: With knowledge of principles of mobile-first graphic design and video production, m anage end-to-end video production for social platforms, scripting, shooting and editing short-form videos for institutional channels .
• Strategy and Execution: Works effectively across functional teams and other components as needed in managing institutional social media strategies, including scheduling organic posts, drafting copy, designing simple graphics or videos, and reporting results.
• Strategy and Execution: Create, update, and socialize detailed project schedules in Monday.com to provide transparency and keep internal team members and colleagues informed on project status at key milestones.
• Content and Campaigns: Help manage social content calendar and the development of original, platform-native content, short-form video, graphics, copy, and live coverage under the supervision of the Director of Social Media.
• Content and Campaigns: Support digital campaigns, under the guidance of the Director of Social Media, which are tied to legislative and policy moments, civic engagement cycles (e.g. voter registration), institutional events such as the UnidosUS Annual Conference, and UnidosUS Affiliates Network spotlights.
• Content and Campaigns: Help ensure content is culturally relevant and bilingual where appropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico.
• Content and Campaigns: Work with Director of Social Media and executive communications team to help align institutional messaging with President/CEO’s social media channels.
• Rapid Response and Reputation: Help execute a robust rapid-response capability: monitoring breaking news, identifying real-time opportunities and deploying timely content that shapes the narrative on issues affecting Latinos.
• Rapid Response and Reputation: Use social listening tools (e.g. Sprout Social, Talkwalker) to help track conversations, newsmakers, influencers, as well as mis- and disinformation targeting Latino communities and sentiment around UnidosUS priorities.

• Rapid Response and Reputation: Support Director of Social Media in coordinating with policy and communications leadership, as well as media relations and executive communications teams on crisis communications, ensuring consistent messaging across all channels.
• Partnerships and Community: Work with Director of Social Media to support relationships with digital creators, influencers, and partner organizations to expand reach with new audiences, including a reach to younger demographics.
• Partnerships and Community: Help develop and share social media guidance, toolkits, as well as, amplify local stories to support UnidosUS’s Affiliate Network around the country.
• Partnerships and Community: Support the development of two-way engagement with followers, moving audiences through the funnel from awareness to action.
• Measurement and Optimization: Help develop KPIs and regular reporting on audience growth, engagement, reach, conversion and campaign performance; help translate analytics into actionable insights for leadership and colleagues.
• Measurement and Optimization: Support ongoing testing and optimization of content formats, posting strategies and paid spend.