Senior Manager, Social Media

Responsibilities

• Develop Strategy and Plans
• Translate the Head of Social's overarching social strategy into platform-specific quarterly plans for IG, FB, TikTok, and X — content pillars, posting cadence, growth tactics, and organic-plus-paid mix calibrated to each platform's audience and the 2026 growth targets.
• Own the editorial point of view across IG, FB, TikTok, and X day-to-day; partner with the Director of Video Content on shared channel ownership where formats overlap (e.g., short-form cross-publishing, IG/FB long-form pieces, tournament coverage).
• Maintain a forward-looking 90-day view: anticipate tournament tentpoles, brand campaigns, influencer pushes, and platform tests far enough in advance that the team is briefed and resourced — not reacting.
• Identify platform-building opportunities and bring them to the Head of Social with a recommended action and a resource ask, not just an idea.
• Guide Content & Creative Direction
• Oversee content production and publishing across IG, FB, TikTok, and X — uphold a premium, consistent brand voice and visual standard regardless of who in the pod is producing the post.
• Approve daily editorial calls across the four owned channels; serve as the final voice on tone, framing, and brand fit before posts go live (with manager handling fact-check, score-accuracy, and grammar QA).
• Partner with the Director of Video Content on cross-functional content quality — ensure short-form, highlights, and long-form pieces meet the same brand standard whether they originate in the social pod or the video pod.
• Hold producers, editors, and coordinators to a clear content quality bar; create documentation for asset/platform creative best practices, including specific & timely feedback when output drops below it.

Requirements

• 5-7 years in social media management with at least 2 years managing direct reports
• Demonstrated track record of driving channel growth — not just running publishing operations
• Strong analytical and writing skills — must be able to compile data from multiple sources into an executive narrative weekly with a clear point of view
• Hands-on experience coordinating with paid social teams or agencies, and partnering with PR or influencer programs
• Demonstrated ability to lead live crisis response on social and to manage to deadlines under live event pressure
• Sports, live news, or entertainment social experience strongly preferred

Benefits

• participation in a retirement plan
• life and disability insurance
• health, dental and vision plans
• flexible spending accounts
• sick leave
• vacation time
• personal time
• parential leave
• employee stock purchase plan