Senior Manager, Social Media, Partnerships & Experiential

Responsibilities

• Lead enterprise organic social media strategy, content planning, channel governance, and performance optimization to drive engagement, brand affinity, and business impact.
• Develop social-first content strategies and partner with Creative, agencies, creators, and production partners on content strategy, concept development, and execution.
• Lead influencer and creator marketing strategies that expand reach, strengthen brand affinity, and build meaningful consumer connections.
• Develop and execute experiential marketing programs that bring the Walgreens brand to life through engaging customer experiences and cultural moments.
• Identify emerging consumer behaviors, platform trends, and cultural opportunities, translating insights into innovative marketing strategies, content, partnerships, and activations.
• Partner with Brand & Retail Marketing, Media, Digital, Loyalty, Creative, PR, agency partners, and business stakeholders to integrate social, creator, and experiential channels into broader marketing strategies and campaigns.
• Leverage consumer insights, analytics, and performance metrics to optimize strategies, drive innovation, and identify new opportunities for growth.
• Partners with the Marketing Director in determining and implementing the strategy across the organization.
• Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
• Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.

Requirements

• Bachelor’s degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
• Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• At least 2 years of experience of cross functional team leadership
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Marketing Strategy development.
• Experience with MS Office Suite.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred

• 8+ years of experience in social media, influencer marketing, creator marketing, experiential marketing, brand marketing, or integrated marketing.
• Proven success developing and executing social, content, creator, or experiential strategies for consumer-facing brands.
• Deep understanding of social platforms, creator ecosystems, consumer behavior, emerging trends, and modern marketing best practices.
• Experience leading content strategy, creative concept development, and production through agencies, creators, and cross-functional partners.
• Demonstrated ability to identify emerging trends, cultural moments, and audience insights and translate them into impactful content, experiences, partnerships, and marketing strategies.
• Experience developing integrated campaigns across multiple marketing channels and stakeholder groups.
• Strong strategic thinking, creative judgment, storytelling, and analytical capabilities.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience managing agency relationships, external partners, and marketing budgets.

Benefits

• The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits.