Senior Manager, Social Media, Overwatch

Responsibilities

• Lead the development and execution of Overwatch's global social strategy across YouTube, TikTok, Instagram, X, Facebook, Twitch, and emerging platforms
• Establish operational objectives, work plans, schedules, and performance measures for Overwatch social, delegating assignments and ensuring the team delivers against them
• Manage the social budget for your area of responsibility, and partner with senior leadership on annual operating budget planning and the broader strategic planning process
• Translate seasonal roadmaps, game updates, collaborations, esports moments, and major franchise initiatives into cohesive social plans, and lead social planning for key launches and tentpole moments, including objectives, audience priorities, channel roles, creative opportunities, and measures of success
• Represent Social in cross-functional go-to-market planning and provide input to strategic decisions that affect the franchise's social presence, ensuring platform behavior, audience needs, player conversation, and executional realities inform the broader marketing approach
• Develop and evolve channel strategies, editorial frameworks, playbooks, and repeatable content systems that support major launches and sustained live-service engagement, and identify emerging platform behaviors, cultural opportunities, competitive shifts, and audience trends that strengthen Overwatch's relevance and reach
• Shape social-first creative briefs, content concepts, campaign extensions, and platform-native storytelling, and guide internal creative teams and external agency partners through development, review, and delivery with clear strategic and creative feedback
• Oversee the global social editorial calendar and maintain a consistent, recognizable Overwatch social voice, ensuring content is purposeful, timely, aligned with franchise priorities, and reflective of the player experience and Overwatch's evolving product offering
• Manage the day-to-day relationship with external social agency partners by setting priorities, providing direction, reviewing work, and ensuring accountability against agreed deliverables
• Partner with regional teams to align global strategy and support local adaptation, and collaborate with Creator, Community, and Communications teams to connect influential voices, player conversation, and cultural signals to social planning

Requirements

• 10+ years of experience in social media, digital marketing, audience development, or related disciplines within gaming, entertainment, technology, consumer brands, or an agency environment
• Substantial experience in a functional leadership role, with a proven ability to set operational objectives, manage budgets and schedules, and develop team members
• Demonstrated experience developing and leading social strategies for a major brand, franchise, entertainment property, or live-service product
• Experience leading complex cross-functional campaigns from strategic development through execution and performance evaluation, including directing external agencies, creative partners, production teams, or other vendors
• Experience working across global and regional teams in a matrixed organization
• Deep understanding of major social platforms, audience behaviors, content formats, publishing practices, and measurement approaches, including social listening, sentiment analysis, channel analytics, and performance reporting
• Strong strategic and creative judgment, with a demonstrated ability to translate complex products, features, and business priorities into clear, compelling social strategies grounded in player needs and platform behavior
• Ability to develop persuasive strategic points of view, campaign recommendations, briefs, playbooks, and executive-ready presentations
• Excellent written and verbal communication skills, with the ability to influence stakeholders, gain acceptance in sensitive situations without damaging relationships, and clearly articulate trade-offs
• Strong organizational and project management skills, with the ability to reprioritize as timelines shift and move comfortably between high-level strategy, detailed executional review, and fast real-time decisions

Preferred

• Experience supporting AAA or live-service games
• Familiarity with Overwatch, its players, creators, competitive ecosystem, and broader franchise history
• Experience leading social strategy for global product launches, collaborations, livestreams, esports, or live events
• Experience developing YouTube programming, short-form video strategy, or integrated content ecosystems
• Experience working with creators, influencers, or community-led programs
• Familiarity with tools such as Sprinklr, Monday.com, Opal, native platform analytics, social listening platforms, and project management systems
• Experience working with international audiences and regional marketing teams

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.