Responsibilities

• Platform & Content Strategy - Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio
• Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video
• Identify platform opportunities and emerging trends to evolve Nat Geo’s social presence
• Account Leadership & Operations - Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family
• Lead high-velocity content production and campaign execution from concept through deployment
• Develop social strategy and execution for Kids & Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts
• Develop content and distribution approaches tailored to younger audiences and family viewing
• Oversee agency partners who execute daily publishing, community management, and performance tracking
• Brand Partnerships & Campaigns - Serve as the primary social lead for Nat Geo’s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month
• Translate marketing priorities into compelling, platform-native social activations • Act as the main social media team liaison to social/digital teams at National Geographic Society

Requirements

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios
• Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends
• Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact
• Experience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytelling
• Experience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handles
• Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations · Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders · Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting
• Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality
• Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies
• Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders · Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines
• Bachelor’s degree or equivalent work experience

Preferred

• Experience managing large-scale social or marketing budgets
• On-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytelling
• Experience working within global or multi-brand organizations, managing complex stakeholder environments and distributed teams
• Familiarity with youth, family, or multi-generational audience strategies, including content tailored for younger and emerging audiences
• Experience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturity
• Strong understanding of the creator economy, including partnerships