Senior Manager, Social Media

Responsibilities

• Social Strategy & Brand Leadership
• Own and evolve Lucid's organic social media strategy across key platforms, including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
• Establish and maintain a consistent social voice and visual presence that reflects Lucid's premium brand positioning.
• Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
• Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
• Partner across the organization to ensure alignment across key initiatives and campaigns.
• Work with the global teams to set the global social operating model, clarifying decision rights, approval paths and roles.
• Content Development & Campaign Execution
• Lead the planning, creation, publishing, and optimization of social content across all owned channels.
• Partner closely with in house Creative and Brand teams as well as agencies to identify social-first storytelling opportunities and influence content development from concept through execution.

Requirements

• 10+ years of experience in social media, digital marketing, content strategy, or related fields.
• Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
• Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
• Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
• Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
• Exceptional communication, project management, and organizational skills.
• Experience managing agencies, creators, production partners, and internal teams.
• Bachelor's degree