Senior Manager of Social Media

San Diego, CA (Hybrid)

$129K/yr – $194K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Lead social media strategy and content production for Illumina’s corporate channels with a small team.

  • Own and evolve the social strategy across LinkedIn, X/Twitter, Instagram, Facebook, and YouTube.
  • Manage two direct reports and an agency, including coaching and prioritization.
  • Standout: Align narratives with PR/marketing and maintain governance standards across regulated content.

Job Description

Responsibilities

  • Own, evolve, and execute the social media strategy for corporate channels (LinkedIn, X/Twitter, Instagram, Facebook, YouTube), ensuring alignment with PR priorities, brand voice, and business objectives.
  • Lead the editorial calendar, balancing proactive storytelling, corporate milestones, campaigns, and real‑time opportunities.
  • Partner with editorial board, PR, and marketing leadership to ensure narrative consistency, accuracy, and impact.
  • Manage two direct reports and a social media agency team. This role includes responsibility for performance management, coaching and development, workload prioritization, and day-to-day oversight. The position is also responsible for hiring, onboarding, and navigating people-related matters in alignment with company policies, values, and evolving workplace expectations.
  • Oversee the development of high‑quality, platform‑optimized content, including short‑ and long‑form video, motion graphics, social visuals, and thumbnails.
  • Co‑lead new video content initiatives in partnership with the Senior Designer, PR Director, and Social Media Senior Specialist.
  • Support video production, including planning, logistics, shoots, studio preparation, editing, and final delivery.
  • Set quality standards and provide direction on visuals, copy, storytelling, and overall creative excellence.
  • Contribute directly to content creation and publication as needed.
  • Co‑lead the social media editorial board to align content with strategic priorities and improve reach, relevance, and positioning.

Requirements

  • Typically requires a Bachelor’s degree and a minimum of 12 years of experience in social media, digital communications, or related multimedia roles, leading programs across multiple platforms, with 3-6 years of Management experience.
  • Experience managing and coaching team members.
  • Excellent organizational and project‑management skills, with the ability to manage multiple priorities and maintain disciplined editorial workflows.
  • Demonstrated design sensibility for social‑first formats, with attention to hierarchy, readability, and visual storytelling.

Preferred

  • Experience in life sciences, biotech, or other highly regulated industries strongly preferred.

Benefits

  • We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

Illumina

At Illumina, our goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible. With such rapid advances in technology taking place, it is mission critical to have solutions that are not only innovative, but flexible, scalable, and complete with industry-leading support and service. As a global company that places high value on collaborative interactions, rapid delivery of solutions, and prioritizing the needs of its customers, we strive to meet this challenge. Illumina’s innovative, array-based solutions for DNA, RNA, and protein analysis serve as tools for disease research, drug development, and the development of molecular tests in the clinic.

Founded in 1998
San Diego, California, USA
9.3K employees (329 in marketing)