Senior Manager of Social Media and Content Strategy

District of Columbia, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 8 days ago

Job Summary

Own and execute FARE’s social media and content strategy, translating priorities into platform-specific content, growing audiences, boosting engagement and traffic, and managing online community through listening and response protocols.

  • Develop and execute social strategies for always-on and campaigns
  • Grow and retain audiences with engaging content
  • Manage community and respond to issues using listening data

Job Description

Responsibilities

  • The Senior Manager of Social Media and Content Strategy leads FARE’s social media strategy and social-first content strategy, translating broader communications, campaign and program priorities into compelling platform-specific content.
  • The role develops and executes social strategies across always-on engagement, integrated campaigns, program and impact updates, community engagement, peer-to-peer and fundraising initiatives, and other organizational priorities.
  • The Senior Manager of Social Media and Content Strategy identifies target audiences, sets clear objectives and builds effective social content strategies to grow and retain audiences, increase engagement and traffic, and support organizational goals.
  • The role manages FARE’s online community through timely, relevant engagement and established response/escalation protocols, and uses social listening and performance data to identify emerging issues, opportunities and audience needs.
FARE logo

FARE

2.4 Glassdoor

FARE works on behalf of the 33 million Americans who have food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the United States – or roughly 2 in every classroom. FARE was formed in 2012 as the result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative. FARE’s mission is to improve the quality of LIFE and the HEALTH of individuals with food allergies, and to provide them HOPE through the promise of new treatments. We do this by funding providing evidence-based education and resources, undertaking advocacy at all levels of government, increasing awareness of food allergy as potentially life-threatening and a growing public health issue and by investing in world-class research that advances treatment and understanding of the disease.Learn more at www.foodallergy.orgOpen positions at FARE can be found at http://www.foodallergy.org/careers

Founded in 1991
McLean, Virginia, USA
158 employees (13 in marketing)
0% recommend to a friend

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,031 salaries.

See all FARE salaries

Marketing Team

Marketing Team Size
13 (8% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Grant

Funding History

  • Feb 2026
    Grant • $2.5M

Traffic Signals

Monthly Visitors
105.4K
Monthly Google Ads Budget
$80.9K
Traffic Source Mix
Search
74.1%
Direct
19.9%
Referral
4%
Social
1.2%

Headcount Trend

Current headcount: ~158

News about FARE

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Senior Manager of Social Media and Content Strategy

FARE · District of Columbia, USA · Hybrid