Senior Manager, Social Media & Content Strategy at AMOREPACIFIC | New York, USA | $120K/yr – $130K/yr

AMOREPACIFIC

Senior Manager, Social Media & Content Strategy

New York, USA (On-site)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy, calendars, and brand voice for luxury social channels; lead a Social Media Specialist and cross-functional partners.

Must-have: 5–7 years in social media marketing, preferably luxury/beauty
Standout: Ownership of channel strategy, content calendars, briefs, and cross-functional collaboration

Job Description

Responsibilities

Own the creation and execution of all channel strategy and roadmaps for social channels, from monthly social calendars to campaign-specific rollout strategies
Establish and maintain brand voice consistency across social channels, ensuring alignment with overall brand vision
Lead seasonal social content strategy planning for marketing initiatives, including 365 content strategies for TikTok, Instagram, and Pinterest
Partner with creative and brand teams to elevate the brand’s visual expression and maintain a cohesive social presence
Manage Specialist in the development and execution of content calendar across all platforms
Act as the internal creative strategist, bridging content across brand functions including Paid Media, PR, Influencer and Social Media
Write clear, compelling briefs for creators, freelancers, and cross-functional partners
Identify new content formats and platform opportunities to keep the brand culturally relevant
Maintain and optimize the social creative library to support a consistent content pipeline
Create and execute community engagement strategies to grow online communities with actionable plans for audience development

Requirements

Bachelor’s degree required.
Professional Experience: 5-7 years of experience in social media marketing, ideally in luxury (beauty or otherwise)
Technical Skills: Proficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business Manager
Skilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindset
Deep cultural fluency and strong awareness of beauty, pop culture, and media trends
Expertise in community management, copywriting, customer service, and content editing
In-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithms
Highly proactive with strong project management skills in cross-functional environments
Experience managing social budgets and leading in-house content shoots

Preferred

None

Benefits

Medical, Dental, and Vision Insurance
HSA Employer Contributions and FSA Options
401k Participation with company matching.
Discount on all APUS Brands Products
Gratis Program - Gift box with top selling products, twice a year
Paid Maternity Leave
Short Term and Long Term Disability Insurance
Paid Time Off: Vacation / Personal days / Sick days
Company offered Mental Counseling for all employees
Office-closed holidays and floating holidays

AMOREPACIFIC

3.6 Glassdoor

Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.

Founded in 1945

Seoul, Seoul, KOR

3.6K employees (877 in marketing)

www.apgroup.com/int/en

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