Senior Manager, Social Media & Content Production

Responsibilities

• Own day-to-day management of LA Tourism’s global social media platforms (6M + followers), including in-market content capture, editing (photo/video), posting, and community management.
• Co-develop program-level social strategies with the Creative Director and execute content creation hands-on using a stable of freelancers and influencers year-round (examples: Dine LA, Event Marketing, LA Pride, Mega Sports Events, etc.). Source, recruit, negotiate and draft scope of work for contracts with each individual influencer and freelancer for marketing programs.
• Produce and publish original content for all social channels, actively identifying real-time opportunities and driving traffic to the website to meet program and annual goals.
• Maintain a bi-weekly social media editorial calendar for all platforms; ensure cultural and current events sensitivity; manage community engagement daily.
• Partners with advertising agencies to align paid/organic content, optimize performance globally, and traffic assets as needed.
• Support broader brand campaign strategies with Creative Director by translating ideas into social-ready content and publishing plans; offering suggestions on how to make the content work well on each platform.
• Executes partner and ad sales deliverables as well as giveaways. Provides key performance metrics and insights for stakeholders as needed.
• Perform other duties as assigned.
• Attend events across Los Angeles (evenings/weekends as needed) to capture content for social media and web content campaigns, with a focus on Tourism Marketing District (TMD) hotels and more.
• Collaborate with Creative Director to integrate stakeholder efforts in the overall social media editorial calendars; Balance inbound requests and prioritize against brand/program goals.

Requirements

• 4-5 years of hands-on social media/content experience for lifestyle, entertainment, sports, or consumer brands.
• High school diploma or equivalent.
• Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work-related travel as needed and as applicable to the position.
• Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
• Has a proficient knowledge of the Los Angeles community, neighborhoods and events.
• Creative writing and photo editing skills, as well as an ability to communicate to multiple audiences in a variety of platforms.
• Strong knowledge of online trends and tactics, influencer communities, usability standards, familiarity with branding and latest digital technologies, tools and best practices.
• Comfortable working in the field (evenings/weekends as needed).
• Familiarity with social analytics and ability to translate performance into optimization.
• Experience collaborating with creative, media, and agency partners; low ego, team-first working style.
• Must be proficient in MS Office (Word, Excel, PowerPoint).
• Excellent verbal, written, and interpersonal communication skills.
• Dependable, great attitude, highly motivated and a team player.
• Possess strong organizational skills and attention to detail.
• Ability to multi-task and meet multiple deadlines.
• Ability to communicate effectively across various departments.
• Ability to work in a changing environment.

Preferred

• Bachelor’s degree preferred.
• Lifestyle, brand or entertainment marketing experience.

Benefits

• Hybrid work environment
• Remote Monday and Friday
• DTLA Tuesday through Thursday
• Company paid parking in DTLA
• Early Friday’s – our office closes every Friday at 2:30 pm
• Holiday Office Closure (December 24th – January 1st)
• 15 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time
• Paid Floating Holidays
• Paid Family Leave
• Comprehensive health insurance (both PPO and HMO plans available)
• Dental and vision plans (100% employer paid for some elections)
• Pet insurance
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
• Employee Assistance Program
• Flexible Spending Account (Healthcare & Dependent Care)
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately
• 401(k) match for qualified student loan payments
• Monthly internet and phone stipend