POSITION OVERVIEW

Gameday Couture is a leading manufacturer of officially licensed women’s apparel, with over 400 collegiate and professional licenses including NCAA, NFL, MLS, and Team USA. With 15+ years in the market and as a proud Mark Cuban Company, we are shaping the next era of women’s sports fashion – where culture, community, and commerce intersect.

We are hiring a Senior Manager, Social Media & Content Execution to lead the daily engine behind our social presence.

You will translate brand strategy into high-performing, platform-specific execution – scaling content production, expanding channels, and driving measurable engagement across our digital ecosystem.

This is a high-ownership role that blends strategy with hands-on execution.

This position is hybrid and based in the Dallas, TX area.

KEY RESPONSIBILITIES

Content Leadership & Execution

• Lead daily execution across Instagram, TikTok, Pinterest, Facebook, and emerging platforms
• Translate brand direction into channel-specific content plans
• Drive in-house content creation including filming, editing, and publishing short-form video
• Create on-brand graphics and assets (Canva required)
• Write compelling, platform-native captions and on-screen copy
• Produce and adapt creative assets for paid media & performance campaigns as needed
• Manage and optimize an established creator ecosystem (influencers, affiliates, UGC contributors) as a core content pipeline
• Oversee creator briefing, approvals, and integration into brand channels
• Ensure consistency in brand voice, messaging, and visual identity

Editorial & Content Operations

• Own and manage master social and collaboration calendars across brands
• Organize and track all content streams: in-house, creators, UGC, launches, and campaigns
• Sync social calendars with product drops, retail initiatives, partnerships, and paid media
• Maintain structured systems (Airtable, shared drives, trackers) for clarity and accountability
• Provide recurring performance and planning updates to leadership and cross-functional teams

Channel Growth (TikTok & Pinterest Focus)

• Lead measurable growth initiatives on TikTok and Pinterest
• Identify and activate platform-native trends quickly and effectively
• Build repeatable content formats designed for reach, saves, and shares
• Test hooks, structures, captions, and cadence to continuously improve performance
• Stay informed of platform updates and algorithm shifts

Community & Engagement Leadership

• Oversee day-to-day community engagement strategy
• Identify and nurture high-value community members and superfans
• Manage ambassador relationships with a focus on brand alignment and long-term equity
• Surface customer insights and recurring themes to internal teams

Analytics & Performance Optimization

• Own organic social performance reporting across platforms
• Track KPIs including engagement, reach, traffic, and conversion
• Deliver weekly and monthly insights with clear action plans
• Conduct testing, competitive analysis, and social listening to drive growth

QUALIFICATIONS

• 5+ years of social media leadership experience within DTC, retail, fashion, lifestyle, or sports-adjacent brands
• Deep understanding of women’s sports culture, fashion, and digitally native consumers
• Proven track record of growing and scaling TikTok and/or Pinterest accounts
• Strong short-form video instincts with hands-on filming and editing experience
• Strong graphic design sensibility with an eye for layout, typography, and platform-native aesthetics
• Proficiency in Canva & CapCut required; Adobe Creative Suite, or similar tools preferred
• Advanced understanding of platform algorithms, content optimization, and organic growth mechanics
• Experience managing influencers, affiliates, ambassadors, and UGC contributors
• Strong copywriting skills with the ability to shift tone by platform
• Highly organized with experience managing complex, multi-stream content calendars
• Comfortable leading cross-functional alignment while owning day-to-day execution
• Data-literate with the ability to translate analytics into clear action steps
• Bachelor’s degree in Marketing, Communications, or related field preferred

WHO YOU ARE

• Strategic and operational – you think big and execute precisely
• Comfortable owning execution end to end
• Operate with agility, discipline, and attention to detail
• Hold a high bar for quality and performance

WHAT SUCCESS LOOKS LIKE

• Increased content volume and operational efficiency
• Measurable growth on TikTok and Pinterest
• Strong engagement metrics and traffic performance
• A well-organized, visible content system across brands
• Clear reporting that ties social performance to broader marketing goals