Senior Manager, Social Media & Content, COVERGIRL

New York City, NY (On-site)

$120K/yr – $145K/yrSenior Level7+ years exp

Posted 3 days ago

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Job Summary

Owns social media channel management across TikTok, Instagram, and YouTube.

  • Lead content creation and editorial storytelling with cross-functional collaboration.
  • Oversee planning and execution of campaigns and analytics to optimize reach and engagement.

Job Description

Responsibilities

  • As our Senior Manager Social Media & Content, you are responsible for social media channel management, content creation/storytelling, and campaign support.
  • The ideal candidate combines strong creative instincts with analytical thinking, understands how to design and adapt brand storytelling across channels and audiences and has deep knowledge of social media platforms.
  • Your main focus:
  • Social Media Channel Management:
  • Develop and execute social media strategies across all key platforms with focus on TikTok, Instagram and YouTube.
  • Manage day-to-day operations on the brand’s social media channels, including the social media content calendar and community management to ensuring timely responses to comments, messages, and inquiries.
  • Define platform-specific growth strategies to increase reach, engagement and community growth,
  • Engage with our online community, fostering relationships and encouraging audience participation.
  • Monitor platform trends, emerging formats, algorithm changes and competitive activity to keep content innovative and best in class.
  • Content Creation and Brand Storytelling:

Requirements

  • 4 year bachelors degree
  • 7+ years of experience in brand social media
  • Deep knowledge and experience with all major social media platforms, content strategy, audience growth and platform analytics.
  • Beauty industry experience
  • Familiarity with social media management tools and scheduling platforms (eg. Sprinklr).
  • Experience creating and overseeing high-performing organic social campaigns.
  • Ability to think and communicate strategically, with excellent copywriting, storytelling and communication skills. Attention to detail and grammar.
  • Results-oriented, self-starter, demonstrating the ability to lead while also a team player that can work collaboratively across functions.

Preferred

  • Experience specifically within the cosmetics space
  • Content and digital brand experience background

Benefits

  • As our Sr Manager Social Media & Content this unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
  • Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Coty logo

Coty

3.6 Glassdoor

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Founded in 1904
Amsterdam, North Holland, NL
12K employees (2,245 in marketing)
63% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
196.5K
Traffic Source Mix
Search
42.3%
Direct
41.2%
Referral
9.1%
Social
6%
Paid
0.9%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
1,949 (16% of company)
Median Career Experience
12 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$3.5B
Last Raise
$900M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $541.2M
  • Sep 2023
    Post IPO Equity

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