Responsibilities

• Enterprise Social Media Strategy & Channel Management
• - Define and evolve enterprise-wide social media strategy across all channels.
• - Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• - Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• - Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• - Participate in after-hours social monitoring and escalation management when necessary.
• Governance, Performance & Optimization
• - Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• - Translate social performance insights into actionable business recommendations and optimization strategies.
• - Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management
• Social media governance, accreditation, and brand safety standards
• AI-enabled content workflows and automation tools

Preferred

• Experience building or transforming in-house social media capabilities.
• Experience operating in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks

Benefits

• Health & Wellness
• - Medical plans with multiple coverage options, including HSA eligibility.
• - Prescription drug coverage.
• - Dental and vision benefits.
• - Employee Assistance Program (confidential support services).
• Financial Protection & Insurance
• - Company-paid basic life insurance.
• - Optional supplemental life insurance and dependent coverage.
• - Short-term and long-term disability coverage.
• - Critical illness, accident, and pet insurance options.