Responsibilities

• Own BetterHelp’s organic brand and distribution strategy , defining how the brand earns attention and builds relevance across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels.
• Build an audience-first distribution model that identifies where our audiences spend time, how they consume and share content, and which channels and formats are best suited to different brand ideas.
• Turn brand strategy into channel strategy , translating BetterHelp’s positioning, campaigns, and cultural point of view into distinctive platform-native programs and always-on content.
• Develop the organic amplification strategy for major brand moments , working closely with Brand, Creative, PR, Partnerships, and Growth teams to extend campaigns beyond their initial launch and maximize their cultural reach and lifespan.
• Lead our owned social strategy across platforms including Instagram, TikTok, YouTube, and LinkedIn, establishing clear roles for each channel and continuously evolving our approach based on audience behavior and platform shifts.
• Lead creator and influencer strategy as a core organic distribution channel , developing thoughtful programs and long-term relationships that give creators meaningful ways to participate in and extend the BetterHelp brand.
• Build relationships with creators, cultural voices, communities, and partners who authentically align with our mission and can help BetterHelp participate in relevant conversations.
• Identify new and emerging distribution opportunities , testing new platforms, formats, communities, partnerships, and content models that can expand BetterHelp’s organic reach.
• Develop a strategy for long-form and search-driven brand content , including YouTube, podcasts, SEO/AEO, and other formats that can compound audience and brand value over time.
• Create an international organic distribution strategy , identifying which approaches can scale globally and where local platforms, creators, cultural context, and audience behaviors require a differentiated approach.

Benefits

• - Remote work with regular in-person bonding experiences sponsored by the company
• - Competitive compensation
• - Holistic perks program (including free therapy, employee wellness, and more)
• - Excellent health, dental, and vision coverage
• - 401k benefits with employer matching contribution
• - The chance to build something that changes lives – and that people love
• - Any piece of hardware or software that will make you happy and productive
• - An awesome community of co-workers