Responsibilities

• Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword modeling, roadmap prioritization, and cross-functional execution.
• Balance strong technical and foundational SEO with bold, content-led growth initiatives.
• Develop a content ecosystem that supports both traditional search and AI-powered discovery.
• Build scalable workflows for content production in partnership with Marketing, Learning team, and other subject-matter experts.
• Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
• Monitor shifts in search behavior driven by LLMs and evolving discovery platforms and adapt our growth strategy accordingly.
• Conduct deep research to understand family search behavior, competitor wins, and distinctive value opportunities.
• Work with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
• Influence roadmaps, not just optimize after the fact.
• Own daily and weekly performance reporting, surfacing insights, risks, and opportunities to stakeholders.
• Clearly articulate what's working and next opportunities—you own the outcomes.
• Stay current on algorithm updates and industry shifts in search and discovery.
• Educate and mentor teams across Begin, championing organic discovery as a durable growth lever.

Requirements

• 6 to 9 years of hands on SEO experience with a track record of driving organic growth
• Demonstrated success across both content strategy and technical SEO initiatives
• Deep expertise in core SEO tools including Google Search Console, AHrefs, Semrush, and similar platforms
• Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
• Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
• Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
• Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
• Exceptional written and verbal communication skills
• Experience working cross functionally with product, design, engineering, and marketing teams
• You believe search is no longer just about rankings, but about discovery, trust, and intent.

Preferred

• You believe search is no longer just about rankings, but about discovery, trust, and intent.
• You think AI will fundamentally reshape how families find answers and products.
• You are energized by building durable, defensible organic growth engines rather than chasing short term traffic spikes.
• You balance strategic thinking with hands on execution.
• You are deeply curious about how parents search, learn, and make decisions.
• You believe organic discovery should solve real user problems while driving measurable business outcomes.
• You want to help build a trusted platform that families rely on during the most formative years of their children’s lives.