Senior SEO Manager
Coursera
USA (Remote)
$129K/yr - $174K/yrIn-houseFull-timeSenior level7+ years exp.
7 hrs ago
Senior Manager, Search, AI Visibility & Performance
Westlake, TX (Hybrid)
$120K/yr – $160K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and advance Advisor Services' SEO and AI visibility initiatives, translating strategy into actionable requirements across content, design, and platform teams, and coordinating with vendors and enterprise partners to drive performance and alignment.
- Own ongoing SEO/AEO performance tracking and optimization.
- Lead coordination across Advisor Services Marketing and enterprise partners.
Job Description
Responsibilities
- Lead SEO & AI Visibility Execution
- Alongside AS Digital Experience Team Director, lead the execution of SEO and AI visibility (AEO) strategies aligned with enterprise frameworks and goals.
- Ensure content and experiences are optimized for:
- Search discoverability
- AI answer inclusion
- Credibility and authority signals
- Translate strategy into clear, actionable requirements across content, design, and platform teams.
- Identify content opportunities and develop recommendations that improve search visibility, AI discoverability, engagement, and business outcomes. Partner with content strategists and experience owners to prioritize and implement improvements.
- Own ongoing SEO/AEO performance tracking and optimization
- Manage external SEO/AEO vendor relationships/agencies, including execution and performance outcomes.
Requirements
- Experience supporting and optimizing large public-facing brand websites.
- Familiarity with content management systems, taxonomy, information architecture, and website governance
- Working knowledge of UX principles and digital customer experiences
- Experience partnering with design, content, analytics, and technology teams to improve digital experiences.
- 5+ years of experience in:
- SEO programs and familiarity with emerging AI visibility approaches (AEO/GEO)
- Digital marketing, including digital content development and marketing brief development.
- Optimization/experimentation
- Website performance and analytics
- Strong knowledge of:
Charles Schwab Inc.
Charles Schwab is a different kind of investment services firm – one that strives to disrupt the status quo of the traditional Wall Street approach on behalf of our clients. We believe today, as we did on Day 1, that when you find ways to improve the investing experience for your clients, then business results will follow. Follow our company culture at #SchwabLife and see how we give back at #Schwab4Good.Support hours: 7 a.m.–7 p.m. CT or 24/7 at schwab.com/contact-us.Social Media Disclosures: https://www.aboutschwab.com/social-media (#0424-TM8W)
