Responsibilities

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
• Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
• Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
• Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
• Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
• Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
• Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
• Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.

Requirements

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; with 3+ years managing high-performing teams, managing managers experience a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation, and productivity
• Extreme organization, dependability, self-motivation & ability to multi-task
• Bachelor's degree or equivalent experience

Benefits

• providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.