Responsibilities

• Lead execution and ongoing optimization of the retail media measurement strategy for Walgreens Advertising Group, ensuring frameworks evolve with the competitive landscape and support advertiser goals across all digital media channels, including onsite, offsite, and CRM.
• Own the end-to-end post-campaign insights process, overseeing the creation of standardized, client-ready reporting deliverables that clearly articulate campaign performance, key findings, and actionable recommendations against brand and agency partner goals.
• Develop and manage a robust first-party audience strategy that leverages Walgreens' unique shopper data to create differentiated, high-value audience segments that drive advertiser relevance and campaign effectiveness. Essentially, translate the measurement strategy into operational processes, tools, and reporting standards that enable efficient and repeatable execution across campaigns
• Manage day-to-day engagement with the third-party measurement partner, serving as the primary point of accountability for methodology alignment, contract deliverables, and ongoing performance against service level expectations.
• Support budget planning and management associated with the third-party measurement partner, ensuring financial accountability and alignment with organizational goals and objectives.
• Collaborate cross-functionally with Sales, Account Management, Customer Science, and Enterprise teams to ensure measurement and audience capabilities are integrated into the broader go-to-market strategy and client engagement process.
• Serve as an internal subject matter expert and consultant on retail media measurement best practices, educating internal stakeholders and external partners on methodology, data interpretation, and industry standards.
• Lead, mentor, and develop a team of direct reports, fostering a high-performance culture focused on analytical rigor, client impact, and professional growth.
• Provide recommendations that advance Walgreens Advertising Group's external presence and point of view on retail media measurement, audience strategy, representing the network at industry forums.
• Monitor the competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics to ensure Walgreens Advertising Group remains at the forefront of industry innovation.

Requirements

• Bachelor’s degree and at least 4 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility or High School/GED and at least 7 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility.
• Proven expertise in campaign measurement methodologies, including incrementality testing, closed-loop attribution, and return on ad spend (ROAS) analysis across digital media channels.
• Strong working knowledge of first-party data strategies and audience segmentation, with the ability to translate shopper data into actionable advertising solutions.
• Experience managing and holding accountable external measurement or data partners, including contract oversight and methodology governance.
• Demonstrated ability to lead, develop, and inspire a team of direct reports in a fast-paced, matrixed organization.
• Strong cross-functional collaboration skills with experience working across Sales, Analytics, and Client Services teams.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross- functional team leadership.

Preferred

• Master’s degree in business administration, Marketing Analytics, Data Science, or a related field.
• Prior experience working within a retail media network, media agency, or health and wellness advertising environment.
• Familiarity with pharmacy, healthcare, or CPG advertising ecosystem, including relevant regulatory and privacy considerations.
• Experience presenting measurement strategy and campaign insights to senior-level brand and agency stakeholders.
• Working knowledge of clean room technologies and data collaboration platforms such as LiveRamp, Snowflake, or similar solutions.

Benefits

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