Retail Media Planner II

San Antonio, TX (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Owns end-to-end cross-channel media planning and client collaboration, guiding data-driven plan development, RFP processes, and cross-functional execution.

  • Owns end-to-end cross-channel media planning and client collaboration
  • Drives data-informed plan development and RFP processes
  • Coordinates cross-functional teams to execute campaigns

Job Description

Responsibilities

  • Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives
  • Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process
  • Maintains ad inventory tracker; tracks inventory trends
  • Conducts QA of partner media plans
  • Leverages historical campaign and enterprise data to drive strategic development of media plans
  • Identifies test and learn opportunities
  • Assists in Sales pipeline maintenance and CRM tidiness
  • Writes insertion orders; facilitates contract initiatives
  • Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives
  • Serves as communication liaison between internal and external teams

Requirements

  • 5+ years of experience in media planning or sales support
  • Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
  • Strong verbal / written communication and presentation skills
  • Strong interpersonal skills
  • Strong project management skills
  • Ability to nurture collaborative relationships
  • Ability to analyze and interpret data
  • Ability to work and resolve issues cross-functionally
  • Ability to manage multiple priorities and concurrent deadlines; attention to detail
  • A related degree or comparable formal training, certification, or work experience
HEB logo

HEB

Enxergamos o crédito como uma maneira de permitir que uma pessoa conquiste seus objetivos antes inviabilizados. Assim nesse a HEB!Uma plataforma que dá o impulso necessário, é adequado, para que nossos clientes conquistem seus sonhos.

Founded in 2019
1.3K employees (50 in marketing)

Marketing Team

Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
52.4%
Direct
32.8%
Referral
7.3%
Social
5.8%
Paid
1.5%

Headcount Trend

Current headcount: ~1.3K
HEB logo

Retail Media Planner II

HEB · San Antonio, TX · Unknown