Responsibilities

• Lead the design and execution of custom qualitative and quantitative research studies from concept through delivery, recommending methodologies that align with business objectives, audience needs, budget considerations, and project constraints
• Translate ambiguous business, brand, and marketing challenges into actionable research plans and learning agendas
• Design and oversee qualitative, quantitative, and mixed-method research approaches including surveys, interviews, focus groups, online communities, ethnographies, diary studies, observational research, content analysis, and hybrid methodologies
• Develop questionnaires, discussion guides, analytical frameworks, coding structures, and reporting plans
• Serve as a trusted advisor to internal teams and clients on research best practices, methodology selection, and interpretation of findings
• Develop and manage sampling strategies for consumer, B2B, agriculture, and specialty audiences
• Evaluate, select, and manage sample providers, recruiting partners, panel vendors, and fieldwork suppliers to ensure quality and representativeness
• Oversee survey programming, testing, fieldwork execution, quotas, incidence rates, response quality controls, and data collection processes
• Manage complex studies involving multiple audiences, markets, methodologies, and recruiting requirements
• Ensure research projects are delivered on time, within budget, and according to methodological best practices

Requirements

• Bachelor's degree in Marketing, Marketing Research, Business, Psychology, Sociology, Statistics, or a related field
• 8+ years of experience in marketing research, consumer insights, audience intelligence, or strategy
• Experience designing and leading custom qualitative and quantitative research programs from inception through reporting
• Demonstrated curiosity about consumer behavior, client businesses, markets, and culture, with the ability to uncover insights that drive strategic decisions
• Expertise in sampling strategy, vendor management, survey programming, fieldwork oversight, and research quality control
• Demonstrated ability to independently translate business challenges into research approaches and actionable recommendations
• Experience working in or with marketing, advertising, media, or research agencies
• Strong analytical, storytelling, facilitation, and client presentation skills
• Experience with Qualtrics, Forsta/Decipher, Tableau, R, or similar research and analytics platforms

Preferred

• Experience within Financial Services, Agriculture, Energy, or other complex B2B industries
• Experience managing multi-market, multi-audience, or mixed-method research programs

Benefits

• Flexible work environment
• Casual and creative atmosphere
• Unlimited time off
• Paid sabbatical
• Parental leave
• Medical, dental, and vision insurance