Senior Manager, Product Marketing

Bothell, WA (On-site)

$164K/yr – $214K/yrSenior Level10+ years expFull time

Posted 7 days ago

Job Summary

Owns the product roadmap and AI-enabled differentiators, leads cross-functional execution, and steers market strategy and opportunities in line with BU goals.

  • Owns developing the product roadmap with AI-enabled differentiators and coordinates with product development, manufacturing, sales, and marketing.
  • Leads market analysis, segmentation, pricing, and positioning with GM and finance to drive profitable growth.
  • Mentors and develops a high-performing team while guiding strategic business development opportunities.

Job Description

Responsibilities

  • Play a key role on the Urology leadership team, advising product strategy and priorities to support the overall business unit strategy.
  • Provide input to the multi-year business strategy to support profitable growth.
  • In partnership with the GM, contribute to market segmentation, market size and growth analysis, and market selection.
  • In partnership with finance and the GM, contribute to the business unit market model that tracks TAM, SAM, and market share.
  • Contribute to the product strategy and identify new product opportunities in line with BU strategy
  • Owns developing the product roadmap that includes AI enabled differentiators, in partnership with product development, based on strategic priorities and resources.
  • Execute against the roadmap, working closely with Product Development, Manufacturing, Sales, and Marketing.
  • Support the GM in the analysis of strategic business development opportunities.
  • Develop strong understanding of global customer environments through voice-of-the-customer analyses.
  • Translate understanding into market and user needs that address most important requirements and result in market leading, differentiated products.

Requirements

  • Bachelor’s degree in relevant field; MBA preferred
  • A minimum of 10 years of product planning, product management, or relevant experience
  • Candidate must be able to financially model the business and make proposals and recommendations that are fact-based and quantitative
  • Ability to translate and convincingly communicate data into actionable information
  • Proven ability to work in a matrix environment and influence others
  • Expert level experience in product development, pricing strategy, and competitive positioning
  • Strong experience in a regulated industry, preferably Medical Devices
  • Strong knowledge of clinical applications and hospital economics across global geographies
  • Strong aptitude towards leadership and people management

Preferred

  • MBA preferred
  • People management preferred

Benefits

Verathon logo

Verathon

Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care and become the market leader in each are bladder volume measurement and airway management. The company’s BladderScan portable ultrasound and GlideScope video laryngoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, and has international subsidiaries in Canada, Europe, and Asia. For more information, please visit www.verathon.com.

Founded in 1984
Bothell, Washington, USA
767 employees (13 in marketing)

Salaries

Posted range

$164K/yr – $214K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$159K/yr

Most pay falls between $115K and $194K. Based on 3,013 salaries.

See all Verathon salaries

Marketing Team

Marketing Team Size
13 (2% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
34.8K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
42%
Direct
42.6%
Referral
5.8%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~768
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Senior Manager, Product Marketing

Verathon · Bothell, WA · On-site