Responsibilities

• Product Marketing Strategy
• - Develop ideas and campaigns that help players understand, discover and use key product features.
• - In partnership with the Executive Director of Marketing, Games, build and own go-to-market strategy, from ideation to launch, for new games and features.
• - Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
• - Consult on UX research sprints in partnership with product, audience insights and data insights.
• - Understand the competitive landscape and become knowledgeable about the digital games market and broader subscription ecosystem.
• Go-to-Market Planning and Optimization
• - Identify which product features merit external marketing messaging and lead marketing strategy (including creative brief writing) and end-to-end execution of campaigns as relevant.
• - Analyze campaign performance and recommend next steps based on results.
• Collaboration and Communication

Requirements

• 7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
• Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
• Interpret and organize data and identify actionable insights.
• Familiarity planning and runningA/B tests and drawing key learnings from analytics reports and dashboards.
• Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
• Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.

Preferred

• Digital subscription and mobile app experience.
• Experience conducting competitive and category research to inform positioning and go-to-market plans.
• Interest in The New York Times and New York Times Games.
• Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.