Responsibilities

• Lead B2B Product Marketing for Samsung TV+; serve as the primary PMM contact, collaborating with cross-functional teams to bring offerings from launch into always-on, must-buy offerings.
• Develop and execute go-to-market plans that drive B2B Samsung TV+ adoption and refine the team's GTM strategy from conception to launch to recurring buys.
• Package new and existing offerings to meet customer business objectives; distill complex products into easy-to-understand offerings for client audiences; collaborate with BD to secure rights, pricing, and more.
• Build and refine value propositions; craft clear narratives for each Samsung TV+ offering/content; incorporate industry and market intelligence.
• Define the Samsung Product Arc; partner with BD, Product, Engineering, and Insights to build sales-ready turnkey programs with cases, claims, and benchmarks.
• Partner cross-functionally; work daily with Product Managers, Product Strategy, Marketing, and Sales to bring offerings to life and provide informed recommendations on offering steer and deployment.

Requirements

• 8+ years of experience in leading advertising-related product marketing programs (CTV/Media/Advertising Product Marketing Expertise)
• At least 5+ years of experience in sponsorships, packaging, and/or specialty moment offerings (e.g. tentpole moments, concert series, holiday, creators, talent, upfronts)
• Experience in leading full lifecycle of B2B ads or content product marketing development (from early-stage to GA)
• Proven track record of launching and accelerating adoption of new products in CTV, programmatic, sponsorship, or advertising space
• Outstanding cross-functional relationship with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales
• Proficiency in data analysis, basic third-party market research, and crafting product arc narratives
• Bachelor’s degree in a related field (product, marketing, business, media)

Preferred

• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
• Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
• Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives