Responsibilities

• Own, manage, and champion full lifecycle product marketing campaigns while achieving alignment with key stakeholders for the Sonic games portfolio
• Manage direct reports, defining their business objectives, supporting their execution of project tasks, and overseeing their professional development
• Collaborate with cross-functional and regional marketing teams to ensure tactical executions are aligned with the marketing strategies and financial objectives of the game product(s)
• Serve as a key liaison to the game studio and product development teams in securing buy-in, support, and participation for product marketing efforts at large
• Execute on all manners of go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing
• Review, analyze, and leverage a broad range of research and business data to make intelligent decisions on marketing investments
• Manage external agencies and work with internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, social media content, and other critical assets
• Collaborate with internal partners and external agencies to plan and deploy effective paid advertising campaigns that range in scope and objectives
• Monitor and distill core Sonic community and broader gaming sentiment to help shape communication plans and social media campaigns
• Champion and evolve the voice of the Sonic the Hedgehog and SEGA brands

Requirements

• Bachelor’s Degree in Marketing or equivalent education in relevant fields
• 7+ years experience in a publishing/marketing role within gaming, entertainment, and/or consumer products
• Experience in managing a direct report(s) and directing tasks to internal marketing partners
• Strong experience in organizing and championing a marketing plan from strategy to go-to-market through post-launch
• Strong experience in project managing and collaborating on multiple projects with multiple teams in a fast-paced, dynamic environment
• Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass gaming consumer
• Highly effective communication skills, including strong visual and oral presentation skills via Powerpoint, Slides, etc.
• Ability to produce and evaluate creative works through the lens of good creative direction, product positioning, and marketing objectives
• Ability to leverage quantitative evidence in building business cases for marketing initiatives and reporting on performance through a framework of KPIs and ROI
• Ability to set proper expectations for timelines, budgets, deliverables, etc. and to meet them with quality and consistency