Responsibilities

• Own SELUTION external product messaging and promotional strategy for the Americas, ensuring customer-facing communications are clear, differentiated, compliant, and aligned with approved positioning.
• Translate product strategy, market priorities, and physician insights into integrated external messaging frameworks, campaigns, and promotional content.
• Lead development of physician-facing promotional materials and customer engagement content in partnership with Marketing Communications and other relevant stakeholders.
• Lead physician engagement and insight generation for external marketing, including advisory input, message testing, customer feedback, and identification of evolving communication needs.
• Own congress and conference marketing strategy and execution for SELUTION, including event messaging, promotional presence, customer engagement plans, and coordination of related marketing activities.
• Serve as the Voice of Marketing for business development initiatives, providing customer, market, and messaging perspectives as needed.
• Coordinate with the internal communications and clinical marketing leads to maintain a consistent SELUTION narrative and ensure external programs incorporate approved field and clinical inputs.
• Monitor physician feedback, external message performance, competitor communications, and market dynamics to identify opportunities to strengthen SELUTION differentiation and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, Life Sciences, Healthcare, or related field.
• 12+ years of experience in product marketing, product management, commercialization, sales, engineering, or related field.
• Combined years of experience and education considered.

Preferred

• Experience developing portfolio strategies, commercialization plans, or product roadmaps that drive business growth.
• Demonstrated success leading complex product launches, strategic initiatives, or market development programs.
• Strong experience conducting market assessments, customer research, and competitive analysis to inform business decisions.
• Experience developing business cases, forecasting models, pricing strategies, or commercial recommendations.
• Strong financial acumen, including experience evaluating business performance and investment opportunities.
• Demonstrated ability to influence executive stakeholders and drive alignment across highly matrixed organizations.
• Strong strategic thinking, analytical, communication, and presentation skills.
• Ability to lead large-scale cross-functional initiatives without direct reporting authority.
• Combined education and experience will be considered.
• Ability to travel domestically and internationally up to 30%.