Responsibilities

• Own end-to-end execution of Zscaler's marketing launch process, serving as the single point of contact for all Tier 1 launches across marketing, product, sales, communications, web, creative, and events, maintaining the launch calendar, documentation, and deliverable trackers
• Partner with Revenue Marketing, PMM leads, and Sales Enablement to align launch execution with demand generation, campaign timing, and integrated marketing programs, ensuring full readiness including sales and partner training materials
• Own and continuously optimize Zscaler's Rapid Response process, serving as the operational hub for real-time market activations, managing timelines, aligning contributors, and ensuring quality output under tight deadlines
• Drive a holistic approach to rapid response by partnering closely with Revenue Marketing, PR, and social teams to ensure every activation extends beyond a singular motion and builds into a cohesive, high-impact campaign
• Lead content management for Zenith Live and support content execution for major industry events (e.g., RSAC, Black Hat, AWS re:Invent, Gartner), ensuring all programs align to core messaging priorities

Requirements

• 6+ years of experience in product marketing, launch management, or program management within B2B tech, with a demonstrated track record of owning and executing complex, cross-functional marketing launches end-to-end
• Proven ability to build, document, and scale operational processes and launch frameworks in partnership with senior leadership across a large, matrixed marketing organization
• Experience working cross-functionally with product management, sales, corporate communications, events, and creative teams, with strong project management skills including goal-setting, proactive follow-up, deadline management, and structured documentation
• Excellent written and verbal communication skills, including the ability to translate technical concepts into business-relevant value propositions
• Bachelor's degree required or equivalent experience

Preferred

• Familiarity with enterprise security and networking concepts, and an understanding of the competitive landscape in which Zscaler operates
• Foundational understanding of AI/ML technologies, with experience leveraging AI to increase personal and team efficiency
• PMP or equivalent project management certification

Benefits

• Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: - Various health plans - Time off plans for vacation and sick time - Parental leave options - Retirement options - Education reimbursement - In-office perks, and more! Learn more about Zscaler's hybrid working model and benefits here.