Responsibilities

• Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio
• Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership
• Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time
• Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization
• Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments
• Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market
• Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue
• Analyze pricing elasticity, competitive benchmarks, and customer willingness-to-pay to recommend monetization approaches that balance growth and profitability
• Develop pricing narratives for external communications, ensuring fee transparency aligns with brand values and regulatory requirements
• Work closely with the Partnerships team to develop co-marketing frameworks, joint value propositions, identify opportunities to leverage partner ecosystems (retail, employer, government, affinity) to extend product reach and drive incremental acquisition
• Develop and own the product value proposition, messaging hierarchy, and positioning for each product line, tailored by segment (e.g., underbanked consumers, gig workers, teens, small business)
• Provide guidance and mentorship to junior marketing team members