Responsibilities

• Strategic Leadership & Business Growth Develop and execute go-to-market strategies for Health & PE and Health Science product lines, ensuring alignment with business objectives, growth priorities, key customer accounts, and revenue goals.
• Contribute to annual and long-range business planning by identifying market opportunities, growth strategies, and portfolio priorities.
• Establish sales, market growth, and key customer account strategies in partnership with sales and editorial teams, contributing to forecasting, target setting, and revenue planning.
• Help set and achieve product list sales targets.
• Guide and align stakeholders across departments to drive strategic initiatives, prioritize investments and resources, and achieve organizational objectives.
• Monitor, evaluate, and optimize business performance through defined goals, KPIs, and strategic metrics.
• Market Intelligence, Customer Insights & Product Strategy Serve as a key voice of the customer by translating market feedback, customer needs, competitive intelligence, and industry trends into actionable business and product strategies.
• Lead market research and analysis efforts to identify opportunities, risks, and emerging trends across Health & Physical Education and Health Sciences, as well as research and analysis efforts across the organization as needed.
• Provide competitive positioning, market insights, and tools that support business growth and product differentiation.
• Partner with editorial and product teams on product planning, portfolio strategy, research initiatives, and new product development.

Requirements

• Bachelor’s degree required.
• Minimum of 7 years of experience in marketing, sales, and/or publishing experience with a progressive increase in responsibilities required.
• Working knowledge of Marketing and Sales Automation software.
• Experience in secondary and post-secondary educational publishing is a plus.
• Excellent organization, verbal, and written communication skills.
• Ability to communicate effectively in person, online, by phone, and in writing with coworkers, authors, customers, and outside vendors.
• Proficiency in Microsoft Office programs.

Preferred

• Experience in secondary and post-secondary educational publishing is a plus.
• Teaching or Management experience is a plus.

Benefits

• Goodheart-Willcox Publisher is an employee-owned company driven by our mission, “We Build Careers.” G-W has spent over a century building a culture that we are proud of and is centered around our Core Values of Do the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always Improving, and Collaborative Spirit. When you join our team, you will experience an environment of collaboration, empowerment, and respect.
• G-W prioritizes the health and well-being of our employees by offering carefully selected benefits and retirement options. Check out some of our generous benefits highlighted below:
• Employee Stock Ownership Plan – a retirement plan that is 100% company funded
• 401(k) with a company match
• 3 Medical plan options
• 2 Dental plan options
• Vision plan
• Generous Paid Time Off
• Wellbeing Program
• Cariloop – a Caregiver Concierge