Responsibilities

• Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments.
• Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation.
• Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base.
• Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement.
• Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channels.
• Analyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement.
• Identify and implement AI solutions to drive operational efficiencies and scale output
• Hire, manage, and mentor a small team
• Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology.
• Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient execution.

Requirements

• 8+ years of hands-on product marketing experience and team management
• Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy
• Experience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environment
• Customer-centric approach and desire to be a voice of our customers
• Ability to anticipate future trends in education technology and influence product roadmaps accordingly
• Strong work ethic, combining bias for action with innovative thinking
• Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making
• Ability to identify and address product challenges through data-driven analysis
• Self-starter and proactive problem solver who can identify and set short and long-term priorities
• Drive to constantly optimize and improve, combined with a relentless focus on customer experience

Benefits

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more.
• Plus the intangible:
• A varied and challenging role in an innovative, global company.
• Supportive, driven colleagues who have your back and share your passion.