Responsibilities

• Develop market-informed growth strategy for Professional Learning & Services
• Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends.
• Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation.
• Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes.
• Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them.
• Lead differentiated positioning and messaging across the portfolio
• Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes.
• Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance.
• Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications.
• Shape revenue-driving campaign strategy and sales enablement

Requirements

• Bachelor’s Degree or equivalent experience
• 5+ years of Product Marketing experience
• Demonstrated success leading revenue-driving go-to-market initiatives
• Experience developing sales enablement tools and partnering on campaign strategy
• Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
• Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms

Preferred

• Product Marketing experience within the K–8 education market
• Experience marketing professional learning, instructional coaching, or implementation services
• Experience driving adoption of virtual or hybrid service models
• Background in education (e.g., classroom teaching, instructional leadership, district leadership, or edtech experience)

Benefits

• Benefits – Medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year’s, as well as a number of additional perks and benefits.