Responsibilities

• You’ll be the Marketing lead for Freenome’s portfolio of cancer screening blood tests, developing and leading marketing strategies that ensure our tests are effectively communicated and resonate with providers and patients.
• Leverage voice of customer to develop and optimize the core value proposition and messaging for Freenome’s blood tests and ensure messaging, creative and tactics are maximized for impact.
• Collaborate cross-functionally with team members, including our Product team on defining the patient experience for pipeline and in-market tests, and our sales teams as they engage directly with customers.
• Develop high-impact sales enablement resources to prepare field teams for upcoming product introductions.
• Drive customer insights through KOLs and advisory board meetings.
• Monitor the landscape of cancer screening blood test competitors and industry trends to ensure Freenome’s positioning remains differentiated in the space.
• Manage external creative and digital agencies to deliver compelling, differentiated, and on-brand marketing campaigns.
• Analyze market trends and campaign performance data to refine marketing strategies and drive future product growth.

Requirements

• 7+ years of relevant experience and Bachelor’s degree in an analytical, technical, or scientific field; MBA strongly preferred.
• Experience marketing to providers and patients, ideally with a focus on primary care, preventative health and/or oncology.
• Experience marketing regulated or centralized laboratory-developed products and leveraging Med-Legal-Regulatory review process.
• Deep understanding of diagnostics and healthcare technology markets.
• Exceptional storyteller and communicator capable of explaining complex data science, machine learning, and clinical concepts in simple terms.
• Strong cross-functional leadership skills with proven experience managing complex projects through influence.
• An entrepreneurial mindset; comfortable with ambiguity, takes initiative, and possesses strong problem-solving skills.
• Experience building marketing collateral from scratch with little to no existing materials.

Nice To Have

• Experience in marketing cancer screening, primary care, or preventive health products.
• Experience with CRM and digital marketing tools to enhance customer engagement.

Benefits

• Equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered.