Responsibilities

• Own End-to-End Product Go-to-Market and Product Marketing for Ads Data & Measurement - Develop and execute go-to-market product strategy from conception to launch, both with in-house data and measurement solutions and with 3rd party partners. This includes designing and executing product alpha/beta testing to gather feedback, validating product-market fit and building compelling success stories.
• Understand the Customer and What it Takes to Win - Capture the voice of the customer by analyzing advertiser needs, pain points, demands, and market trends, and translating those insights into prioritized product and GTM strategies to accelerate sales.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand and value-driven offerings for sales and clients, working with BD teams to secure rights, pricing, and more.
• Build and Refine Value Propositions and Define the Samsung Product Arc - Create clear, compelling narratives for each Samsung ads offering/content, bringing industry and market intelligence into the mix. Partner with Sales, Product, Engineering, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.

Requirements

• CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, and/or technology-related ad sales.
• Strong Ads Measurement & Data knowledge: At least 5+ years of experience in ads data & measurement space, including attribution/MMM models and ecosystem, brand and conversion lift, experimentation / incrementality and 1st-party data strategies.
• Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
• Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
• Outstanding cross-functional collaboration: Particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
• Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred

• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
• Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
• Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused