Own and orchestrate the PR engine to build brand presence, turning product launches and cultural moments into earned coverage, while shaping executive thought leadership and cross-team storytelling.

• Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
• Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
• Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
• Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
• Serve as the primary point of contact for inbound media inquiries and influencer activations
• Develop press releases, messaging, talking points, media pitches, and other press materials
• Monitor media coverage, industry trends, and competitor activity
• Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
• Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand