Responsibilities

• Own Later's PR and communications strategy, aligning press narratives with corporate and product priorities across all three lines of business.
• Define proactive PR campaigns and thought-leadership programs that build Later's authority in the creator economy and influencer marketing space.
• Refine and maintain crisis communications protocols and reactive statement processes, in partnership with Product, Legal and Executive Leadership.
• Set PR goals, KPIs, and reporting frameworks that connect earned media to brand awareness and demand generation.
• Build and maintain relationships with tier-1 business, marketing, advertising, agency, and technology press, including outlets that profile executives and business leaders
• Secure earned media coverage that drives measurable brand awareness and supports demand generation goals.
• Draft press releases, media pitches, briefing documents, and executive talking points.
• Prepare executives and subject-matter experts for interviews, panels, and press events.
• Own media monitoring and competitive share-of-voice reporting against direct competitors and creator economy peers.
• Partner with Product Marketing to align PR moments with product launches, new service offerings and go-to-market motions.

Requirements

• 7+ years of PR or communications experience, with a track record of securing tier 1 coverage in SaaS, marketing technology, or creator economy environments.
• Established relationships with tier-1 business, marketing, advertising, agency, and technology press, including outlets that profile executives and business leaders.
• Experience developing and managing crisis communications protocols.
• Excellent writing skills, with the ability to draft press releases, pitches, and executive talking points.
• Experience with media monitoring and reporting tools such as Muck Rack, Cision, or Meltwater.
• Comfortable working directly with senior executives to prepare them for press and public-facing moments.
• Strong project management skills, with the ability to manage multiple initiatives under tight deadlines.
• Experience in the creator economy, influencer marketing, or social media industry.
• Agency background, with experience managing press strategy for a brand or in-house team.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.