Responsibilities

• Lead digital go-to-market strategy across internal brand channels and customer-facing campaigns, integrating messaging, content, and digital activation to drive measurable business impact.
• Partner with sales and client-facing functions on positioning and customer conversations, guiding integrated digital campaign activation and refining messaging based on customer feedback and performance data.
• Own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas across digital and commercial channels.
• Translate market insights, audience data, and client needs into compelling campaigns and experiences across channels that drive measurable business outcomes.
• Play a visible role in client engagement by leading calls, strategy sessions, and workshops, turning insights into actionable go-to-market strategy.
• Lead presentations and strategic discussions with clients and internal stakeholders to reinforce value positioning, highlight differentiation, and drive results.
• Interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channel investment, and go-to-market decisions.
• Lead, coach, and develop marketing team members, fostering a culture of accountability, engagement, and continuous improvement.

Requirements

• 5+ years of experience in B2B marketing, product marketing, or portfolio marketing, with demonstrated success developing go-to-market programs and digital marketing campaigns.
• Proven ability to develop and own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas.
• Strong experience leading digital marketing programs across web, content, email, paid media, and campaign activation, with accountability to measurable business outcomes.
• Ability to engage directly with clients and customer-facing functions, leading presentations, workshops, and strategy discussions with stakeholders at all levels.
• Deep understanding of buyer journeys, persona development, segmentation, and how digital experiences influence evaluation and purchase decisions.
• Demonstrated success partnering with internal teams to deliver integrated go-to-market plans.
• Ability to interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channels, and investment decisions.
• Strong written and verbal communication skills, with the ability to translate complex solutions into clear, compelling narratives for clients and internal leaders.
• Hands-on experience with platforms such as Salesforce, marketing automation tools, CMS, or analytics dashboards.
• Where applicable, fluency in English and languages relevant to the working market.

Nice to Have

• Certification in Google Analytics, Google Marketing Platform, HubSpot, Adobe, or comparable digital marketing platforms, preferred.
• Training or certification from Pragmatic Institute, Product Marketing Alliance, or equivalent portfolio or product marketing programs, preferred.
• Where applicable, fluency in English and languages relevant to the working market.
• Master’s Degree Preferred.

Benefits

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leave after one year of employment.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• Do Good Program: Paid volunteer days & donation matching.
• Competitive 401k with company matching.
• Health & wellness benefits, including discounted Wellhub membership rates.
• Medical, dental & vision insurance for you, spouse/partner & dependents.