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Dentsu

Senior Manager, Planning

New York City, NY (Hybrid)

$75K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own end to end media planning and client POV, shaping strategy, execution, and vendor options across traditional and digital channels.

  • Own media plan output timeliness, accuracy, and overall excellence.
  • Lead strategic planning and mentor junior staff, ensuring flawless execution with activation leads.
  • Leverage MRI, Simmons, Nielsen Ad Intel, and Kantar Strategy to inform strategic recommendations.

Job Description

  • Responsibilities: Accountable for media plan output timeliness, accuracy, and overall excellence
  • Responsibilities: Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
  • Responsibilities: Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
  • Responsibilities: Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
  • Responsibilities: Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Responsibilities: Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
  • Responsibilities: Build & maintain trusting, collaborative relationships with clients at appropriate levels
  • Responsibilities: Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Responsibilities: Capable of effectively managing up and down the reporting structure
  • Responsibilities: Provide and discuss industry information on media, markets and related dynamics
  • Requirements: 4.5+ years of communications/media planning experience
  • Requirements: Experience in traditional marketing and current knowledge of trends and innovations in traditional media
  • Requirements: Experience in digital marketing / media and current knowledge of trends and innovations in digital media
  • Requirements: Proven leadership skills and management experience
  • Requirements: Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
  • Requirements: Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
  • Requirements: Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)
  • Benefits: Medical, vision, and dental insurance
  • Benefits: Life insurance
  • Benefits: Short-term and long-term disability insurance
  • Benefits: 401k
  • Benefits: Flexible paid time off
  • Benefits: At least 15 paid holidays per year
  • Benefits: Paid sick and safe leave
  • Benefits: Paid parental leave
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Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
bit.ly/3lDa6Ff
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

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Senior Manager, Planning

Dentsu · New York City, NY · Hybrid