Responsibilities

• Manage performance marketing programs across paid social, search, video, and emerging platforms to drive member acquisition and revenue growth.
• Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and overall marketing efficiency.
• Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing growth and efficiency.
• Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.
• Collaborate with Creative, Brand Media, and Marketing Strategy & Operations to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.
• Identify and evaluate new acquisition opportunities, platforms, technologies, and partnerships that can unlock scalable growth.
• Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences.

Requirements

• 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
• Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
• Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
• Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
• Experience in direct-to-consumer (DTC) businesses and success in fast-moving, high-growth environments where priorities evolve quickly.
• Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with high-quality standards.