Senior Manager, Performance Marketing Planning at CB2 | Chicago, IL

CB2

Senior Manager, Performance Marketing Planning

Chicago, IL (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive CB2’s performance-marketing investment strategy and demand planning across budgets, with weekly reviews and MMM-guided optimization to boost revenue.

Own Investment Strategy and Demand Planning across CB2, optimizing spend and mix
Must-have: 8+ years in Media Planning/Performance Marketing with 3+ in Retail/eCommerce
Standout: Strong cross-functional collaboration with Finance and MMM-driven budget decisions

Job Description

Responsibilities

Own Investment Strategy and Demand Planning for all Performance Marketing budgets across CB2, ensuring spend and mix are optimized to drive incremental revenue
Assume the role of "Category Manager" for marketing expenditure, conducting weekly performance reviews to strategically re-allocate spend based on real-time demand signals and platform efficiency
Systematically synchronize media investment with promotional calendars and sales objectives, partnering closely with Finance to ensure expenditure adheres to strict business needs
Institute a formal, weekly forecasting procedure in collaboration with functional areas to accurately project sales volume attributable to marketing activities
Proactively manage the media mix using a balanced approach of Marketing Mix Modeling (MMM) guardrails and platform-specific KPIs to maximize total business impact
Orchestrate a rigorous learning agenda and testing roadmap (Geo-testing, matched-market) to validate core sales assumptions and refresh the budgetary framework
Serve as the critical feedback mechanism between data models and execution, calibrating MMM outputs against weekly performance to establish the organizational "source of truth."
Translate complex performance shifts into clear, actionable commercial narratives for executive leadership, articulating the strategic rationale for media mix changes
Drive total business outcomes by collaborating with internal teams including Brand, eCommerce, CRM, and Analytics to ensure an integrated approach to growth

Requirements

8+ years of experience in Media Planning, Performance Marketing, or Marketing Finance, with 3+ years in a Retail/eCommerce environment
Bachelor’s degree in Finance, Economics, Statistics, Marketing, or a related analytical field
Proven experience managing large-scale budgets (Omni-channel retail experience is highly preferred)
Strong technical grasp of the Ad-Tech/Mar-Tech landscape and how platform data feeds into broader econometric models
Expert-level proficiency in Excel and experience with data visualization tools (e.g., Tableau, PowerBI, or Looker)
Experience leading cross-functional work streams and influencing senior leadership through data-backed storytelling

CB2

2.8 Glassdoor

At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000

Chicago, Illinois, USA

532 employees (185 in marketing)

www.cb2.com

24% recommend to a friend

21% CEO approval