Responsibilities

• - Lead mobile new customer acquisition strategy across paid and organic channels, including Apple Search Ads, Google App Campaigns, app-focused paid social, emerging acquisition channels, and App Store Optimization (ASO)
• - Own App Store Optimization (ASO) strategy and HCP’s presence across mobile app stores, using testing and performance insights to improve discoverability and conversion
• - Act as the business owner for mobile measurement and attribution, partnering with Product, Engineering, and Analytics to develop a best-in-class mobile measurement ecosystem
• - Forecast and report on the mobile acquisition funnel, establishing key performance indicators and translating performance trends into investment and optimization decisions
• - Manage mobile measurement and attribution platforms (i.e. Adjust, Branch) and guide their strategic use across tracking, reporting, experimentation, and acquisition measurement
• - Collaborate with Creative to develop and continuously test mobile-specific assets for paid and organic acquisition programs
• - Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements including Apple App Tracking Transparency (ATT), SKAdNetwork, and Google Play policies
• - Test, launch, and scale new app-focused acquisition programs, channels, and capabilities that expand efficient new customer growth
• - Conduct competitive intelligence and market analysis to identify shifts in the mobile ecosystem, emerging acquisition opportunities, and implications for channel strategy
• - Coach and develop team members while establishing clear priorities, operating rhythms, and a culture of experimentation, accountability, and measurable results

Requirements

• - 8+ years of experience in growth marketing, mobile marketing, or marketing operations
• - Proven success scaling mobile user acquisition and engagement through paid channels
• - Expertise in mobile measurement and tracking platforms (ex: branch, adjust) and fluent in the nuances of the mobile martech ecosystem
• - Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation rates), LTT/CAC concepts, and incrementality testing
• - Experience launching, testing, and scaling new platforms
• - Experience working with creative teams to create mobile first, customer insight driven assets at high velocity
• - Hands-on experience managing campaigns in mobile app advertising platforms (Apple search ads, meta, google ads, etc.)
• - Strong analytical capabilities and experience with performance reporting and competitive analysis
• - Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• - Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Preferred

• - Strategic thinking paired with a hands-on approach to testing, execution, and continuous optimization
• - Strong cross-functional communication skills and the ability to influence Product, Engineering, Analytics, Creative, Lifecycle, and Marketing partners
• - Comfort navigating ambiguity, establishing structure, and making data-informed decisions in a rapidly evolving mobile ecosystem
• - Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities
• - A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• - Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• - Paid holidays and flexible, take-it-as-you-need-it paid time off
• - Equity in a rapidly growing startup backed by top-tier VCs
• - Monthly tech reimbursements
• - A culture built on innovation that values big ideas, no matter where they come from