Senior Manager Performance Marketing

Responsibilities

• hands-on growth marketer responsible for operating and continuously improving C2 Education’s customer acquisition engine.
• This role combines deep performance marketing expertise with analytics, experimentation, conversion optimization, and emerging AI-enabled marketing capabilities. The Senior Manager will personally manage C2’s paid media programs while building the measurement and intelligence systems that help Marketing understand where growth is coming from, where opportunities exist, and where C2 should invest next.
• Manage day-to-day execution and optimization of C2’s paid acquisition programs across paid search, paid social, display, video, and other scalable performance channels.
• Build and maintain campaign structures, audiences, keywords, bidding strategies, budgets, targeting, exclusions, conversion actions, and creative rotations.
• Monitor pacing and performance closely, proactively identifying opportunities, risks, and recommended actions.
• Recommend budget reallocations based on performance, marginal efficiency, lead quality, enrollment contribution, and market opportunity.
• Develop a structured testing pipeline to optimize performance across landing experiences and in-channel creative executions.
• Maintain strong controls around tracking accuracy, brand safety, privacy, platform compliance, and account documentation.
• Build and maintain clear, reliable reporting across acquisition channels and key stages of the marketing funnel.
• Connect marketing activity to downstream business outcomes, including qualified inquiries, appointments, diagnostic activity, enrollments, and acquisition efficiency and develop recommendations to balance efficiency with portfolio needs.

Requirements

• Bachelor’s degree in marketing, business, analytics, economics, communications, or a related field, or an equivalent combination of education and relevant experience.
• Seven or more years of progressively responsible experience in performance marketing, growth marketing, or digital acquisition.
• Significant hands-on experience managing paid search and paid social campaigns and meaningful media budgets.
• Strong working knowledge of major advertising, analytics, measurement, and testing platforms.
• Demonstrated ability to diagnose performance from media exposure through downstream conversion rather than optimizing exclusively to top-of-funnel metrics.
• Strong analytical skills, including the ability to work with complex data, identify patterns, test hypotheses, and translate analysis into business decisions.
• Experience designing and interpreting A/B tests or other structured marketing experiments.
• Experience in a multi-location, education, consumer services, franchise, retail, healthcare, or other locally activated business is preferred.

Preferred

• Experience in moving from an agency model towards an in-house paid media function is a plus.