Responsibilities

• Agent Acquisition
• Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.
• Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.
• Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.
• Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.
• Agent Performance & Engagement
• Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.
• Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.
• Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.
• Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.
• Partner & Platform Programs
• Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.
• Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.
• Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.
• Measure partner-attributed CAC across all programs and optimize toward efficiency.
• GTM & Channel Enablement
• Own the promotional calendar across partner channels — co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.
• Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.
• Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies — shared audiences, joint retargeting pools, and sequenced nurture programs.
• Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.