Responsibilities

• Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.
• Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.
• Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.
• Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency.
• Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.
• Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.
• Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.
• Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.
• Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.
• Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.

Requirements

• 5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously
• B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly
• Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs
• Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones
• Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move
• Understands both acquisition and lifecycle marketing well enough to drive programs across both
• Proficient in SQL or comfortable enough with data to pull your own performance analysis
• AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation
• Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel
• CAC-obsessed: every program has a cost and a return, and you track both
• Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move
• Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Preferred

• Experience in real estate, proptech, fintech, or other high-consideration consumer verticals
• Affiliate or referral program management experience
• Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)

Benefits

• unlimited PTO
• medical/dental/vision insurance
• life insurance
• 401(k) to eligible employees