Responsibilities

• Develop paid social strategies across platforms including TikTok, Meta, and LinkedIn, from audience and channel planning through campaign architecture, budgeting, and optimization.
• Partner closely with account teams to align paid programs to client goals, integrate paid into the broader communications plan, and translate strategy into clear client-facing recommendations.
• Design and run influencer-amplification programs, including boosting creator and influencer content as a core campaign lever (whitelisting/Spark Ads, partnership ads, and paid amplification best practices).
• Delegate effectively across the team by setting direction, assigning ownership, and reviewing work while staying flexible enough to step into hands-on execution when priorities shift.
• Manage budgets, pacing, and platform infrastructure, and maintain best-practice playbooks for campaign setup and optimization.

Requirements

• Proven experience building and managing paid campaigns natively in TikTok, Meta (Ads Manager), and LinkedIn Campaign Manager.
• Demonstrated success partnering with both account/client-facing teams and analytics functions to drive campaign insights.
• Hands-on experience amplifying influencer/creator content within paid campaigns.
• Excellent communication skills and comfortable presenting strategy and results to clients.
• 5-7 years' Paid Social experience
• Minimum of 3-5 years professional interactive work experience; agency or client-side experience
• Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
• Successful track record of building and presenting strategic paid social programs, recommendations and tactics for clients and effectively executing programs
• Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
• An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies