Senior Manager, Paid Search & YouTube

New York City, NY (On-site)

$65K/yr – $250K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Own core Google Ads execution across Search, Performance Max, Demand Gen, Shopping, and YouTube while driving CAC alignment with Finance and leading measurement, lift studies, and peak planning.

Own Google Ads portfolio execution and budgeting across channels
Lead YouTube strategy, lift studies, and creative asset pipeline

Job Description

Responsibilities

Own hands-on execution across the full Google Ads portfolio: Search, Performance Max, Demand Gen, Shopping, and YouTube -- campaigns, bidding, budgets, and scaling calls
Drive your channel's contribution to our blended CAC target, partnering with Finance on true unit economics
Own YouTube strategy across the full funnel including reach vs. Demand Gen mix and conversion lift studies
Own the creative brief-to-asset pipeline for search and YouTube
Maintain measurement and signal quality: conversion tagging, enhanced conversions, customer match, and exclusion lists
Build reporting in Northbeam and Databricks and own the weekly performance narrative
Run incrementality tests (lift studies, geo tests) to validate net-new customer acquisition
Lead peak planning for product launches, BFCM, and holiday

Requirements

6+ years of hands-on Google Ads ownership across Search, PMax, Demand Gen, and YouTube at meaningful spend, ideally at a DTC or subscription brand
A track record of scaling efficiently against CAC or ROAS targets with real examples
Real YouTube experience as both a reach and performance channel, including lift study design
Fluency with enhanced conversions, customer match, Google tag setup, and exclusion management
Comfort interrogating your own numbers -- SQL or BI tool experience is a plus
Bonus: hardware/subscription experience, incrementality testing background, or built a channel from scratch

Preferred

hardware/subscription experience
incrementality testing background
built a channel from scratch

Benefits

Time to Recharge: Enjoy flexible PTO to take the breaks you need
Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
Dog-Friendly Office: Bring your pup to work — they’re part of the team, too
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program

Fi

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Fi Money is on a path to revolutionise the way the next generation of Indians handle their money. And here’s why:👉 We believe that information is power. The Fi Money app presents you with easy to understand information on your spending, investing, and saving habits. The more you know, the better your decision making.👉 Simplicity wins. We shave off layers of complexity using tech, design, and communication to help you get closer to your money. Your money should always be in your control.👉 Safe, Secure, World Class. Our team comes from the who’s-who of tech companies from around the world, distilling decades worth of knowledge into a product built for Indians. Our experience exists to improve yours.👉Join us and build for the next billion. From data-driven decision making, to high quality tech and mentorship, we believe in giving Fi-ans a fulfilling career, because it takes the best to build the best. Check us out at: https://fi.money/careers

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