Responsibilities

• Paid Media Strategy & Execution
• Develop and own the annual paid media strategy across K-12 Domestic, International, and Performing Arts — aligning channel mix, budget allocation, and audience targeting to MQL and pipeline goals
• Manage and optimize campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), TikTok, and programmatic platforms
• Build a systematic test-and-learn framework — testing audiences, creative formats, bidding strategies, and landing pages to improve performance quarter-over-quarter
• Expand into new channels including direct mail amplification and streaming audio where ROI warrants
• Budget & Performance Management
• Own the paid media budget — reporting weekly on spend efficiency, CPC, CPL, and MQL contribution by channel and segment
• Build attribution models with Marketing Ops ensuring paid media receives accurate funnel credit
• Manage agency relationships and platform partnerships, holding them accountable to performance SLAs
• Creative & Landing Page Collaboration

Requirements

• 5–7 years of hands-on paid media experience including direct budget ownership
• Expert-level proficiency in Google Ads, Meta Ads Manager, and programmatic buying platforms
• Demonstrated experience owning MQL or pipeline targets in a B2C or B2B2C environment
• Strong analytics skills — you live in dashboards, GA4, and performance data
• Experience managing external media agencies and holding them accountable

Preferred

• Experience in K-12 education, travel, or seasonal consumer categories with long consideration cycles (preferred)
• Familiarity with Salesforce or HubSpot attribution and CRM integration (preferred)
• Experience using AI tools for creative testing and media optimization (preferred)

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment